Search Engine Optimization Service
You have a website up, but no one ever visits it. You start to ask a lot of questions such as:
Did the webmaster do a poor job?
Am I just too small to compete with the big companies?
How much more do I need to spend to have my website noticed?
A lot of companies offer search engine optimization services. Some packages start at $40 and some start at $600. Our approach to search engine optimization is structured around your goals and your budget. When you contact us to discuss search engine optimization we perform the following tasks:
- Look at your current website and run it through our web analysis tools. This helps us determine how well your current website s seen by search engines. As part of that examination we will look at:
- Potential site design/set up problems.
- Keyword usage
- Content Usage
- Meta tag or search engine directives
- Have your graphics been coded correctly.
- Look for common mistakes (learn more)
- Interview you to learn about your business, your customer base, and your goals.
- Look at your competitors to see what they are doing on the internet.
- Determine the bid prices for search engine key words.
When our analysis is complete we will prepare a proposal which covers the following points:
- Review the analysis of your website.
- Make recommendations on content and design fine tuning.
- Review the comparison to competitors web design approach.
- Discuss the costs of pay-per-click programs with search engines.
- Discuss other options for improving your web presence.
- Dynamic content options
- Link exchanges
Each proposal is unique and reflects attention to detail about your business. The charge for the analysis is $99.
Since we don't know the cost of the key words from search engines it is impossible for us to offer a flat rate. What we can give you is a recommended budget for advertising and an initial time commitment to implement the plan along with a ongoing plan to maintain and improve your internet presence.
Common Design Problems Which Hurt Search Engine Rankings
In the early days of Search Engine technology there were a lot of practices which were commonly done to improve rankings. In todays world these practices can hurt your search engine rankings.
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Putting lists of keywords on your webpage in a keyword 1, keyword 2, keyword 3, keyword 4, format. Unless you have a legitimate reason don't do this.
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Using the same color text on your page as the page's background color. This was often used to keyword stuff a web page. Search engines can detect this and will penalize you.
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Constantly submitting your website.
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Using keywords in your keywords meta tag that do not relate to the content of your page.